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VIVID
Gallery presents
Wim Crouwel
80
. 20
100
October 11 - November 23, 2008
An exhibition with 100 designs by Wim Crouwel celebrating
his 80th birthday
and also celebrating 20 years Nijhof & Lee
To celebrate the 80th birthday of Wim Crouwel and 20 years Nijhof &
Lee VIVID organises the exhibition 80 | 20 | 100
100 works by Crouwel will be on display. For this VIVID gallery made a
selection out of the superb Crouwel collection of Frank Nijhof and Warren
Lee.
The exhibition will be accompanied by a fully illustrated catalogue designed
by David Quay
Wim Crouwel
Wim Crouwel is a designer, artist, professor and museum director.
His long and
rich career includes...establishing a studio with the industrial designer
Kho Liang Ie;
He was responsible for many of the posters and catalogues of the Van Abbe
Museum in Eindhoven and the Stedelijk Museum in Amsterdam from 1956 till
1982.
Crouwel cofounded Total Design, the first multi-disciplinary design studio
in the Netherlands, which became a dominant force in Dutch design.
Crouwel and his colleagues had significant influence on the national and
cultural identity of the Netherlands
In 1967 Crouwel designed the famous New Alphabet; he extended the grid
to become a matrix within which letterforms were constructed as units
on a grid, thus allowing for digital typesetting. Beginning in 1972 Crouwel
started teaching part time at the Delft Technical University, and in 1980,
he left Total Design to be a full time professor. In 1985 he became the
director of the Museum Boijmans van Beuningen, Rotterdam and also held
the Private Chair at Erasmus University, Rotterdam (1987-93)
Nowadays Crouwel is still working as a designer, primary designing important
art exhibitions like the
Vereniging Rembrandt exhibition in the van Gogh Museum in Amsterdam also
opening in October this year.
The designs of Wim Crouwel are still fresh. It contains the original spirit
on which a lot of contemporary design is based. Therefore his work
is both inspiring and influential for present and future generations.
VIVID wants to demonstrate this creative continuity.
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20
years Nijhof & Lee
Nijhof & Lee new and antiquarian books was founded by Frank
Nijhof and Warren Lee in 1988. The shop is situated in the Staalstraat
in the historical centre of Amsterdam, near the Waterlooplein market and
City Hall/Opera house.
Specialised in books
on fine art, photography and design the shop has become the specialist
in the fields of graphic design and typography, with a collection of new
and antiquarian books unique for the Netherlands.
Nijhof & Lee also
carries a large collection of posters by Dutch graphic designers of the
second half of the twentieth century.
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